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When we set out to grow a business, the foundation we build is crucial. A well-crafted business plan is not just a document; it’s a roadmap that guides us through challenges and opportunities alike. But not all business plans are created equal. Customized business planning is the key to unlocking real potential. It’s about tailoring every detail to fit unique goals, market conditions, and strengths. Let’s dive into how bespoke business plans can transform your journey to succ

A client in the food industry sought to understand consumer perceptions and preferences for a new plant-based protein product. The goal was to refine the product's value proposition and identify optimal marketing strategies. Study Impact By conducting this comprehensive case study, the client gained deep insights into consumer perceptions, preferences, and expectations for their new plant-based protein product. The findings provided clear directions for product refinement, ma

A popular television network engaged Lumière to understand television-viewing behavior among groups of young and older women in April 2007. The channel hoped to gain access to viewer attitudes towards its longstanding programmes, to its newer offerings, and to those of other networks as an outcome of this study. The team at Lumière used a combination of N-Light ©  Behaviour and N-Light ©  Connect to conduct a dipstick research and ascertain attitudes of viewers to program co

As India inches close to becoming the most populous country in the world, one aspect that continues to be under constant scrutiny is how the country fluctuates in its health index. According to the latest Global Hunger Index, India, which ranks 100 out of 119 countries, is one of the countries with the “lowest reduction in hunger” in the nine years. Companies operating in India understand now the importance of addressing the BOP segment both for its volumes and its potential.

The Beginning:  We were invited to undertake leadership development for SETCO Foundation, the CSR initiative of a large Automotive ancillary major, SETCO Automotive. Meeting their President, Ms. Urja Shah, sitting in on their presentation, studying their their annual report and website gave us confidence on the passion and intent fueling the vision, ‘ to enable a community to actively ensure that every child and woman has full access to healthcare, nutrition, education and an

The way people communicate, get entertainment, shop, and socialize has changed dramatically. Thanks to the smartphone, access to consumers has also changed. It is now possible to reach people across geographies, socio-economic status, cultures and ethnicities without any prohibitive barriers like high costs and distance. We at Lumière recently explored a new dimension of moderation with consumers across the globe sitting comfortably back at our offices. While we have been d

Prelude: The phone rings a couple of times. The founder CEO of a leading fashion accessories brand comes on the line. We had undertaken a small qualitative research project two years ago. The study objective was to understand usage and purchase habits in the category. The research design was five focus groups in two metro cities. In the report we identified four consumer profiles. After the research, the client wanted some additional guidance on sizing up the opportunity. Wh

OBJECTIVE: Project Persone was a project to understand who the NRI customer based out of the gulf is, a special understanding of the NRI Priority Customer. PROTOCOL: A detailed study of the customer profile by in-depth interviews at their home . 10 such interviews were conducted. ACTION: Understanding the life of a GCC NRI –in India and abroad. Detailed understanding of his banking and financial needs. Mapping his needs to the different emerging profiles and hence developing

An exemplary teacher, devoted to inclusiveness is what defines our guest speak - Ms.Neena Jacob . She personifies acceptance, inclusiveness and compassion. Lead by example is her motto. She is currently one of the trustees at The Sethu Foundation , Goa. The core focus of The Sethu Foundation is to bring many more children into the mainstream education. A trained architect at the J J School of Art, Neena chose education as her profession. She has impacted the lives of ~ 45,000

Lumière undertook an interesting study for an Online Service Provider, which sought to understand how Indian businesses perceive online advertising. It studies their attitudes towards online advertising and looks into how aware of ‘search marketing' Indian businesses are. The study reveals that perceptions of online advertising differ according to the size and type of a business. The need for online advertising depends mainly on a few parameters, viz., the objective of the c

With an experience of 37 years in the teaching profession, Prof. Dr. Leena Chatterjee, retired in 2021. Celebrated and decorated, she ranks among the most popular faculties at IIM Calcutta. She has recently joined at BITSoM. Accidental Educator Prof. Leena Chatterjee never thought she would become a professor. Both parents were professional social workers. She learned the value of “being helpful”. Her father encouraged her to read books in sociology and psychology. She was

A study was conducted in Aug- Sept 2006 to understand triggers and barriers for the prescription of an Rx brand of medication. The study helped to arrive at product format preferences and key reasons for preference, with the intent of exploring likely brand extension opportunities. A one on one in-depth interview was conducted among doctors who regularly used the product format as well as among non prescribers of the format under consideration. The interviews revealed reaso

Lumière took on a study for a client who wanted to identify need gaps in its store observation exercises. The study revolved around understanding the diverse experience levels of the client team and their familiarity with ‘observations' as a process. The study attempted to make the client team comfortable with the observation process, in order to make it a ‘way of life'. It enabled each manager to experience the value of shopper observation and the impact that it has on arriv

There is a growing demand in India for higher secondary schools offering quality International education at affordable price. Today parents are looking for a new system of education which is more interesting and less stressful. The IB Diploma has earned universal reputation for rigorous assessment, giving students access to the top colleges and universities in India and the world. It is believed that IB programme is more practical and application-based. It has a broader spec

~ Written by Juili Dharmadhikari and Deepa Soman Mobile Breast Cancer Screening The Pink Ribbon Laleh Busheri leads Prashanti Cancer Care Mission (PCCM), Pune is a non-profit that works in the cause of breast cancer detection and treatment. At PCCM she and her Onco-surgeon husband, Dr. C. B Koppiker, provide needy patients free of cost treatment. Generous donors have helped PCCM put up world-class technology and amenities for diagnosis, biopsy, mammography, sonography, surger

~ Esha Mohol and Deepa Soman Learning Monday Guest Speaker, Jermina Menon Confluence of influence "I like to think I am the only Indian (named) Jermina"  says Jermina Menon, marketer and retail branding expert and the Chief Strategy Officer of Knowetic, India. Jermina talks about her journey through advertising, marketing and retail and how uses an interdisciplinary approach work with brands. Unfazed by finance and technology, she melds these into her knowledge of marketing.

Illustration: Nisheel Shetty This episode of Torchbearer Thursday is dedicated to those individuals who thrive a little differently amongst us; in conversation with Dr. Tatyana Dias, neurobiologist and co-founder of Veruschka Foundation where she lets us into the dreams and lives of individuals afflicted with developmental disabilities.  Sister Act - Tatyana and Versuscha Tatyana's younger sister, Veruschka was born in Mumbai, 1988; a time and place where there wasn't enough

Illustration by: Nisheel Shetty The Beginning Show Uma pictures of flowers in your garden, and she will ask, "why don't you grow food?". I love flowers and chose not to say anything. Uma had an ornamental garden in her balcony in Mumbai. An elderly gentleman who was visiting said, "‘So much time, effort, investment and nobody’s food’. This struck home and Uma started growing food. Uma into a discovery of an appreciation for soil and life around us; an understanding and realis

If I were asked to pick a goddess to symbolize Pratima Penumarthy, the 10-headed Goddess Durga would be my pick. Multi-faceted, gracefully juggling many roles, I'd wonder what I might invite her to talk about. A few months ago, when we spoke, we struggled about the timing. Our Lumiere Learning Monday and the Torchbearer Thursday are live events and we go on air at 10:45 am IST. We found a work around when we decided we had to do a recorded event. Another issue was, what might

वर्तमान भारत का इतिहास भी यथार्थ में विविध संस्कृतियों के संघर्षों एवं संग्रहों का इतिहास है. -लक्ष्मणशास्त्री जोशी “The history of present day India is also a history of the struggles and compilations of varied cultures.” Lakshman Shastri Joshi Introduction Learning Monday guest speaker, Jhankar Gadkari, is a history and culture lover. Founder and Managing Consultant of AEIOU Consulting, his firm specializes in transforming human capital through the framework of Emotional In