Bias can quietly shape a focus group long before the discussion begins. From recruiting the right mix of participants to managing group dynamics and analysing responses, this blog explores practical ways to reduce bias and get closer to genuine consumer insights.

As a researcher, your ‘insight radar’ never really turns off. Whether I am conducting a formal study, attending a social get-together, or simply commuting, I find myself constantly observing consumer behavior. ​Lately, my radar has been locked onto the booming Indian beauty and cosmetics industry. ​We are seeing an influx of incredible brands, new formulations, and advanced applicators. The modern Indian woman, especially the independent, financially empowered 35+ demographic

This visual is a culmination of our experience and expertise around Indian food trends. Food and nutrition are one of the core areas of interest at Lumière. We have an experience of more than two decades in this sector. Follow us, On Facebook : https://www.facebook.com/LumiereLightandInsight LinkedIn : https://www.linkedin.com/company/lumiere-light-and-insight/mycompany/ YouTube : https://www.youtube.com/user/Lumieresolutions Instagram : https://www.instagram.com/lumierelight

~ Deepa Soman The Beginning: We are at a client meeting in mid-June 2018 where she brings up an earlier conversation and says, “Guys, you understand technology. You mentor VR companies. Will you be able to make a VR film to showcase our research and development capabilities for internal stakeholders and regulators?” We say “yes” and “we have not made one yet and we are excited to make our first” Scoping: The next step is to envision the “how” and detail out the scope of work.

The invite: ‘You run innovation workshops, Deepa? Have you worked for ….? Call … He is our client and a wonderful person. They want to run an innovation workshop.’, texts my client-friend Zia. I have just boarded the flight to Sydney and my heart skips a beat. Its a client I’ve been eyeing since I fell in love with their advertising. My mind does a quick back flip and a few cartwheels before it lands on my mobile. I regain my stoic composure and call Zia. In a calm, steady vo

'I want you to mentor our food start-up' said Madeeha, who had interned with us at Lumière. This hotel management graduate interned with us for two months before she went to Singapore to get a degree in finance management. We spent time with Madeeha, helping her think through her start-up idea. We gave her a business plan format and then helped her with details. We met with her distribution partner and listened in awe at how she rode a beverage delivery truck to map outlets w