~ Smita Arora, Sanjana Ramani, Deepa Soman A particular group of people that is identified as the intended recipient of an advertisement, product, or campaign is called target group or audience. A target group is a particular group of people that a product or service is intended to reach. It becomes a crucial part of market research as the decisions are based on the findings of the study. Meeting the right target audience and eliciting reactions from them to help the busin