A client in the food industry sought to understand consumer perceptions and preferences for a new plant-based protein product. The goal was to refine the product's value proposition and identify optimal marketing strategies. Study Impact By conducting this comprehensive case study, the client gained deep insights into consumer perceptions, preferences, and expectations for their new plant-based protein product. The findings provided clear directions for product refinement, ma

A popular television network engaged Lumière to understand television-viewing behavior among groups of young and older women in April 2007. The channel hoped to gain access to viewer attitudes towards its longstanding programmes, to its newer offerings, and to those of other networks as an outcome of this study. The team at Lumière used a combination of N-Light ©  Behaviour and N-Light ©  Connect to conduct a dipstick research and ascertain attitudes of viewers to program co

As India inches close to becoming the most populous country in the world, one aspect that continues to be under constant scrutiny is how the country fluctuates in its health index. According to the latest Global Hunger Index, India, which ranks 100 out of 119 countries, is one of the countries with the “lowest reduction in hunger” in the nine years. Companies operating in India understand now the importance of addressing the BOP segment both for its volumes and its potential.

The way people communicate, get entertainment, shop, and socialize has changed dramatically. Thanks to the smartphone, access to consumers has also changed. It is now possible to reach people across geographies, socio-economic status, cultures and ethnicities without any prohibitive barriers like high costs and distance. We at Lumière recently explored a new dimension of moderation with consumers across the globe sitting comfortably back at our offices. While we have been d

Prelude: The phone rings a couple of times. The founder CEO of a leading fashion accessories brand comes on the line. We had undertaken a small qualitative research project two years ago. The study objective was to understand usage and purchase habits in the category. The research design was five focus groups in two metro cities. In the report we identified four consumer profiles. After the research, the client wanted some additional guidance on sizing up the opportunity. Wh

Lumière undertook an interesting study for an Online Service Provider, which sought to understand how Indian businesses perceive online advertising. It studies their attitudes towards online advertising and looks into how aware of ‘search marketing' Indian businesses are. The study reveals that perceptions of online advertising differ according to the size and type of a business. The need for online advertising depends mainly on a few parameters, viz., the objective of the c

Lumière undertook a unique project for an MNC in September 2006, wherein we worked closely with a reputed management institute to put together a syllabus for key distributors in the 4 zones. The objective was to enhance skill sets of distributors with the objective of achieving greater business growth in the future Lumière conducted focus groups among the distributors across the four regions. The research tool N-Light © IdeaCon was utilized to define learning needs, the sco

A study was conducted in Aug- Sept 2006 to understand triggers and barriers for the prescription of an Rx brand of medication. The study helped to arrive at product format preferences and key reasons for preference, with the intent of exploring likely brand extension opportunities. A one on one in-depth interview was conducted among doctors who regularly used the product format as well as among non prescribers of the format under consideration. The interviews revealed reaso

A study was conducted on behalf of an FMCG major for testing various ad scripts for re-launching a brand of milk food drink (MFD) under a new name. The objective of the research was to give a qualitative understanding of the most compelling advertisement. The task was to compare comprehension levels and key take out of the main message for each situation. The research methodology was a combination of in-depth interviews and focus group discussions with mothers with children b

Lumière took on a study for a client who wanted to identify need gaps in its store observation exercises. The study revolved around understanding the diverse experience levels of the client team and their familiarity with ‘observations' as a process. The study attempted to make the client team comfortable with the observation process, in order to make it a ‘way of life'. It enabled each manager to experience the value of shopper observation and the impact that it has on arriv

A study was conducted by the foods category of a MNC in April 2007 to understand reactions towards the various soup options developed by its R&D team. The study was conducted in various stages involving one-on-one interviews and group discussions among children & youth using the technique of N-Light ©  ChronoTest. Soup options were evaluated to understand preferences towards the base soup and also understand responses and preferences of various ingredients & inclusions that

There is a growing demand in India for higher secondary schools offering quality International education at affordable price. Today parents are looking for a new system of education which is more interesting and less stressful. The IB Diploma has earned universal reputation for rigorous assessment, giving students access to the top colleges and universities in India and the world. It is believed that IB programme is more practical and application-based. It has a broader spec

Prof. Dilip Soman, Director, BEAR or Behavioural Economics in Action at Rotman , University of Toronto, is our Lumiere Learning Monday guest speaker on Monday 7th June 2021. He teaches a popular MOOC or Massive Open Online Course, Behavioural Economics in Action that has been attended by over 3 mn learners. What is Behavioural Economics and what makes it so popular? The new emerging discipline of behavioural economics is a combination of human behaviour, economics and various

Getting Started We conducted a research for a youth beverage brand in Bangladesh in late May this year. We had failed at trying to wriggle out of work with a feeble refrain, ‘we don’t know Bangladesh’ and other dastardly options like reminding the client of our competitors well established in Bangladesh. The client persisted with simply, kindly and firmly saying, he was well aware, and can we please complete fieldwork by 2nd June? It dawned on us that a swift Operation Sonar