Prof. Dilip Soman, Director, BEAR or Behavioural Economics in Action at Rotman , University of Toronto, is our Lumiere Learning Monday guest speaker on Monday 7th June 2021. He teaches a popular MOOC or Massive Open Online Course, Behavioural Economics in Action that has been attended by over 3 mn learners. What is Behavioural Economics and what makes it so popular? The new emerging discipline of behavioural economics is a combination of human behaviour, economics and various