“How” to “Wow”

“How” to “Wow” ~ Deepa Soman The Beginning: We are at a client meeting in mid-June 2018 where she brings up an earlier conversation and says, “Guys, you understand technology. You mentor VR companies. Will you be able to make a VR film to showcase our research and development capabilities for internal stakeholders and regulators?” We say “yes” and “we have not made one yet and we are excited to…

December 3, 2018
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Learning LIFTS us up

~ Vedashree Patankar and Deepa Soman Our Lumière Learning Monday sessions are a popular weekly event. Each week we have an eclectic array of invitee speakers or scheduled sessions by team members. These sessions are intended for learning and new knowledge about work and life. They are intended to help broaden our world view. Ms. Veena Basu, our Learning Monday guest in September is a pioneer in the area of…

September 21, 2018
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22 on 22

Lumière was born on 15th September 1996, exactly 9 months after Rhea was born. Rhea studied industrial design and joined us as Design Associate earlier this year. Here is her interpretation of the Lumière identity. Our website with our persona, the elephant, and the pinwheel logo were created by Rishab Arora in 2012. We had a blindspot to the “obvious” disconnect between the “heavy” elephant and the “light” pinwheel. “Once…

September 15, 2018
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Start to Finish

A client writes a mail to a team member. She has shared a CV for a young student who has completed his BBA. ‘Do you have an opening for freshers who have done their BBA in your consulting arm?’, she asks. The mail reaches me in the Resource Desk. When I go through the CV and start to reply to the mail, this is what emerges. What: We have an internship…

August 11, 2018
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Sticky Diamond

May 19, 2018

The invite: ‘You run innovation workshops, Deepa? Have you worked for ….? Call … He is our client and a wonderful person. They want to run an innovation workshop.’, texts my client-friend Zia. I have just boarded the flight to Sydney and my heart skips a beat. Its a client I’ve been eyeing since I fell in love with their advertising. My mind does a quick back flip and a few…

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Bombay Dreams

May 5, 2018

Being a researcher is about curiosity. It is about building rapport with a stranger. Its about willingness to explore and go on an adventure on the landscape of a new person. A story is hiding in the most unlikely places. Be interested and the person opens up the treasure chest of his story. Twelve plastic jars of ‘mukhwas’ in the tray from two months ago are nearly empty. Time for a…

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Defining the “Who”

~ Smita Arora, Sanjana Ramani, Deepa Soman A particular group of people that is identified as the intended recipient of an advertisement, product, or campaign is called target group or audience. A target group is a particular group of people that a product or service is intended to reach.  It becomes a crucial part of market research as the decisions are based on the findings of the study. Meeting the right target audience…

April 20, 2018
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Best Practice in Stimulus Usage in Qual Research

~ Aparna Khadilkar, Tanvee Dixit, Deepa Soman Stimulus is something that evokes response viz., action or exertion or quickens action, feeling, thought. Stimuli in research are any materials or items used as an aid along with discussion guide to gain responses that allow that extra layer of understanding, including emotional drivers, unconscious behaviors’ and the otherwise unsaid. It is a key element in both qualitative & quantitative studies to get…

April 13, 2018
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Succession Planning @Lumiere

April 7, 2018

A friend in Singapore sends me an email survey. She is invited to speak at an HR Conclave and is gathering data on succession planning. I am intrigued enough to reply on a Saturday morning while on vacation: Do you think about succession planning in your company?Yes. All the time! Succession planning is indeed planning to succeed. We have a ‘succession planning’ culture and mindset that permeates everything we do….

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Back to Work Internship

March 31, 2018

‘After our meeting, I want another half an hour to talk about something personal’, said Damayanti on the call. Damayanti told me of her sister-in-law, Anandi, a stay-at-home mom for 18 years. ‘Take a look at the CV. I really want her to meet you. She is depressed. My husband and I want her to get out of the house and do something’. Anandi’s CV showed that she was a creative…

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