N-Light© Connect: Consumer Connect


Project Persone was a project to understand who the NRI customer based out of the gulf is, a special understanding of the NRI Priority Customer.


A detailed study of the customer profile by in-depth interviews at their home . 10 such interviews were conducted.


  • Understanding the life of a GCC NRI –in India and abroad.
  • Detailed understanding of his banking and financial needs.
  • Mapping his needs to the different emerging profiles and hence developing relevant communication insights.
Deepa Soman

Posted by Deepa Soman

Spiritual seeker, people and idea collector and connector, life-long learner and sharer. Founder CEO Lumiere Business Solutions, a marketing research & consulting firm. She designed a business model innovation to enable women professionals to get back to work.

Website: http://www.lumieresolutions.com

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