“How” to “Wow”

“How” to “Wow” ~ Deepa Soman The Beginning: We are at a client meeting in mid-June 2018 where she brings up an earlier conversation and says, “Guys, you understand technology. You mentor VR companies. Will you be able to make a VR film to showcase our research and development capabilities for internal stakeholders and regulators?” We say “yes” and “we have not made one yet and we are excited to…

December 3, 2018
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Learning LIFTS us up

~ Vedashree Patankar and Deepa Soman Our Lumière Learning Monday sessions are a popular weekly event. Each week we have an eclectic array of invitee speakers or scheduled sessions by team members. These sessions are intended for learning and new knowledge about work and life. They are intended to help broaden our world view. Ms. Veena Basu, our Learning Monday guest in September is a pioneer in the area of…

September 21, 2018
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Start to Finish

A client writes a mail to a team member. She has shared a CV for a young student who has completed his BBA. ‘Do you have an opening for freshers who have done their BBA in your consulting arm?’, she asks. The mail reaches me in the Resource Desk. When I go through the CV and start to reply to the mail, this is what emerges. What: We have an internship…

August 11, 2018
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Listen to learn or Learn to listen?

        ~Vedashree Patankar Deepa starts out the session by saying ‘Today we shall learn how to listen’. The Learning Monday session is underway, and I think to myself how hard can it be to listen? I’ve done it for almost 15 years of my life through school and college. But this session would prove just how wrong I was in my thinking. To start with, everyone was…

July 20, 2018
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Win Innovation Workshop Guide

~ Deepa & Milind Soman We ran a workshop on the 4th and 5th of June. It was below par? The client gave us a ‘very good’/ ‘excellent’ rating but it still didn’t feel like a ‘win’. We have seen better workshops with more energy and bigger ideas. When we prepared a mind-map of 4 similar innovation workshops, we noticed themes that make for a successful innovation workshop. This workshop…

June 13, 2018
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Defining the “Who”

~ Smita Arora, Sanjana Ramani, Deepa Soman A particular group of people that is identified as the intended recipient of an advertisement, product, or campaign is called target group or audience. A target group is a particular group of people that a product or service is intended to reach.  It becomes a crucial part of market research as the decisions are based on the findings of the study. Meeting the right target audience…

April 20, 2018
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Best Practice in Stimulus Usage in Qual Research

~ Aparna Khadilkar, Tanvee Dixit, Deepa Soman Stimulus is something that evokes response viz., action or exertion or quickens action, feeling, thought. Stimuli in research are any materials or items used as an aid along with discussion guide to gain responses that allow that extra layer of understanding, including emotional drivers, unconscious behaviors’ and the otherwise unsaid. It is a key element in both qualitative & quantitative studies to get…

April 13, 2018
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Back to Work Internship

March 31, 2018

‘After our meeting, I want another half an hour to talk about something personal’, said Damayanti on the call. Damayanti told me of her sister-in-law, Anandi, a stay-at-home mom for 18 years. ‘Take a look at the CV. I really want her to meet you. She is depressed. My husband and I want her to get out of the house and do something’. Anandi’s CV showed that she was a creative…

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Light the Start-ups

March 19, 2018

‘I want you to mentor our food start-up‘ said Madeeha, who had interned with us at Lumière. This hotel management graduate interned with us for two months before she went to Singapore to get a degree in finance management. We spent time with Madeeha, helping her think through her start-up idea. We gave her a business plan format and then helped her with details. We met with her distribution partner…

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The Lover Archetype

March 3, 2018

~ Dhanashree Padave, Sanjana Ramani, Deepa Soman The Lover is the first archetype of the mature masculine. The Lover is the archetype of youthful idealism and excitement and is usually the first archetype to develop in a man. The word “lover” evokes images of romance and sex. There are many dimensions to the Lover – love for family, for friends, for God, and for life itself, and the Lover archetype…

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