Start to Finish

A client writes a mail to a team member. She has shared a CV for a young student who has completed his BBA. ‘Do you have an opening for freshers who have done their BBA in your consulting arm?’, she asks. The mail reaches me in the Resource Desk. When I go through the CV and start to reply to the mail, this is what emerges. What: We have an internship…

August 11, 2018
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Lean In and Sideways

We book a table for 2 at Sunny’s on Residency Road, Bangalore and wend ourselves up to the first floor at a lovely seating by the open verandah. It’s Thursday evening and Bangalore is our city. Its a city I first moved in on my own, worked, set up home, got pregnant and had my first child. Its a city where I took my career break and decided I’d rather…

June 23, 2018
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Win Innovation Workshop Guide

~ Deepa & Milind Soman We ran a workshop on the 4th and 5th of June. It was below par? The client gave us a ‘very good’/ ‘excellent’ rating but it still didn’t feel like a ‘win’. We have seen better workshops with more energy and bigger ideas. When we prepared a mind-map of 4 similar innovation workshops, we noticed themes that make for a successful innovation workshop. This workshop…

June 13, 2018
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Gracious Sharing

May 26, 2018

We are at the 24-hour restaurant at the Royal Singi Hotel, Kathmandu. This is my third time at the hotel, and twice in the past two weeks. The hotel staff greets us warmly with a ‘welcome back’. Since the workshop venue is on the 7th floor of the hotel, some of the staff interact with us and some curiously watch us engage with team building activities. We know them by…

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Sticky Diamond

May 19, 2018

The invite: ‘You run innovation workshops, Deepa? Have you worked for ….? Call … He is our client and a wonderful person. They want to run an innovation workshop.’, texts my client-friend Zia. I have just boarded the flight to Sydney and my heart skips a beat. Its a client I’ve been eyeing since I fell in love with their advertising. My mind does a quick back flip and a few…

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Bombay Dreams

May 5, 2018

Being a researcher is about curiosity. It is about building rapport with a stranger. Its about willingness to explore and go on an adventure on the landscape of a new person. A story is hiding in the most unlikely places. Be interested and the person opens up the treasure chest of his story. Twelve plastic jars of ‘mukhwas’ in the tray from two months ago are nearly empty. Time for a…

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Defining the “Who”

~ Smita Arora, Sanjana Ramani, Deepa Soman A particular group of people that is identified as the intended recipient of an advertisement, product, or campaign is called target group or audience. A target group is a particular group of people that a product or service is intended to reach.  It becomes a crucial part of market research as the decisions are based on the findings of the study. Meeting the right target audience…

April 20, 2018
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Best Practice in Stimulus Usage in Qual Research

~ Aparna Khadilkar, Tanvee Dixit, Deepa Soman Stimulus is something that evokes response viz., action or exertion or quickens action, feeling, thought. Stimuli in research are any materials or items used as an aid along with discussion guide to gain responses that allow that extra layer of understanding, including emotional drivers, unconscious behaviors’ and the otherwise unsaid. It is a key element in both qualitative & quantitative studies to get…

April 13, 2018
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Succession Planning @Lumiere

April 7, 2018

A friend in Singapore sends me an email survey. She is invited to speak at an HR Conclave and is gathering data on succession planning. I am intrigued enough to reply on a Saturday morning while on vacation: Do you think about succession planning in your company?Yes. All the time! Succession planning is indeed planning to succeed. We have a ‘succession planning’ culture and mindset that permeates everything we do….

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Back to Work Internship

March 31, 2018

‘After our meeting, I want another half an hour to talk about something personal’, said Damayanti on the call. Damayanti told me of her sister-in-law, Anandi, a stay-at-home mom for 18 years. ‘Take a look at the CV. I really want her to meet you. She is depressed. My husband and I want her to get out of the house and do something’. Anandi’s CV showed that she was a creative…

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