Company Profile | The Way We Work | Credo & Mission | Lumière Difference | Careers | Affiliations
 
Company Profile

Marketing Research      HR Consulting      Brand Consultancy

Formed in the year 1998, Lumière Business Solutions Pvt. Ltd. is a research and consulting firm that works intimately with clients in areas of marketing research, brand, business and HR consulting. We have a rich and diverse research experience across sectors primarily in qualitative research area.

We have earned experience by partnering with the largest Fast Moving Consumer Goods (FMCG) major in India and have handled projects using variety of methodologies ranging from idea evaluation, product evaluation, packaging testing, concept testing, full mix testing, advertising testing, to pilot implementing of market activation strategies. We have extensive experience on every Home and Personal Care brand in the company's portfolio, on each element of the marketing mix. Our client list has expanded to include sectors like Pharmaceuticals, Petrochemicals, Agri products, Retail and Media.

The Way We Work

We work in a spirit of partnering with our clients, working with a small cache of clients with whom we work across the width and depth of their organisation. Our team of skilled and committed researchers are seen to make a tangible valuable difference to the clients business, resulting in us being the preferred vendor partner with 90% repeat business from clients. The Lumière Team is multi-disciplinary and have been trained in qualitative marketing research skills in house to serve the varied business interests of clients across categories and industries. Our philosophy is to develop and nurture a relationship with the prospect that is both deep and wide. The core of our research activities begins with an understanding of the business problem, and working at developing a customised research solution that best fits the problem. We have been called upon to work on a variety of business problems, both internal and external and have explored and utilised each possibility that marketing research affords in offering the optimal solution.
Credo:
Shedding light on business problems through knowledge
Mission:
'To attract, develop, excite and retain professionals seeking a life of exceptional
balance and empower our clients in making distinctive on-going improvements
in their performance.'
Lumière Difference


'Partnership in Client Relationships'
We have worked in partnership with our clients by understanding their business, questioning the need for research and only then formulating strategies that deliver value beyond the need of the hour. This philosophy has benefited all functions within the organisation, viz., Marketing, R&D, HR & Personnel and Administration.

'Diversity Simplifies Complexity'
Our team of 10 researchers is a network of individuals from a multi-disciplinary academic background and diverse professional experience across varied industries with a communication advantage in over 9 Indian languages. The diversity in language and experience allows us to conduct research in almost all key Indian languages. Our strength lies in our ability to understand client goals and marry them with consumer understanding to accelerate the process of identifying the solution to business problems.

'Building Blocks of Credibility through Integrity' Our credibility is an outcome of our team's high levels of commitment, integrity, positive attitude and their willingness to learn. There is an unflagging sense of dependability and eye for detail demonstrated by the Lumière Team.

'Acknowledged for Knowledge'
At Lumière, we lay an emphasis on continuous learning, training, mining and knowledge sharing. A well-equipped library serves as the tool to learning. The process of bimonthly Team meetings ensures on going learning. This facilitates exposure to and application of relevant techniques in all areas. Our commitment to learning and sharing has made Lumière a great place to learn, a great place to work and a great place
to grow.

 
Affiliations to Market Research Organisations

Due to our passion to stay at the cutting edge of consumer research and drive best practices in global marketing research, Lumière is a member of:
  • ESOMAR (European Society of Opinion and Marketing Research), a world organization for enabling better research into market, consumers and societies. With 4000 members in 100 countries, ESOMAR’S aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision making.
  • MRSI (Market Research Society of India), a unique non-profit autonomous market research body formed by a large fraternity of research suppliers and users spread across India. Deepa Soman is a member of the managing committee of this society.