The Everyman/ Regular Guy Archetype

January 19, 2018

The Everyman/ Regular Guy Archetype By Nitinder Dutt and Deepa Soman “Let every man be respected as an individual and no man idolised” – Albert Einstein The theory of archetypes was introduced by Swiss psychologist Carl Gustav Jung. He believed that universal, mystic characters – archetypes – reside within the unconscious minds of people all over the world. Archetypes represent the fundamental human motifs of our experience as we evolved,…

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