~ Smita Arora, Sanjana Ramani, Deepa Soman A particular group of people that is identified as the intended recipient of an advertisement, product, or campaign is called target group or audience. A target group is a particular group of people that a product or service is intended to reach. It becomes a crucial part of market research as the decisions are based on the findings of the study. Meeting the right target audience…
~ Aparna Khadilkar, Tanvee Dixit, Deepa Soman Stimulus is something that evokes response viz., action or exertion or quickens action, feeling, thought. Stimuli in research are any materials or items used as an aid along with discussion guide to gain responses that allow that extra layer of understanding, including emotional drivers, unconscious behaviors’ and the otherwise unsaid. It is a key element in both qualitative & quantitative studies to get…
A friend in Singapore sends me an email survey. She is invited to speak at an HR Conclave and is gathering data on succession planning. I am intrigued enough to reply on a Saturday morning while on vacation: Do you think about succession planning in your company?Yes. All the time! Succession planning is indeed planning to succeed. We have a ‘succession planning’ culture and mindset that permeates everything we do….
‘After our meeting, I want another half an hour to talk about something personal’, said Damayanti on the call. Damayanti told me of her sister-in-law, Anandi, a stay-at-home mom for 18 years. ‘Take a look at the CV. I really want her to meet you. She is depressed. My husband and I want her to get out of the house and do something’. Anandi’s CV showed that she was a creative…
Collect what you LOVE! What about WHAT we love? What we love is a clue into our natural talents. We are often unconscious about these natural talents and may take these for granted. We are often unaware of what makes us unique. Becoming aware of these ‘raw’ talents and practice over time converts these talents to strengths. According to The Gallup Organization there are 34 talent themes which play up…
‘I want you to mentor our food start-up‘ said Madeeha, who had interned with us at Lumière. This hotel management graduate interned with us for two months before she went to Singapore to get a degree in finance management. We spent time with Madeeha, helping her think through her start-up idea. We gave her a business plan format and then helped her with details. We met with her distribution partner…
~ Sanjana Ramani & Lumière Voices This 8th of March, the world celebrates yet another day paying tribute to and political achievements of women. This day is a call for gender parity. This day has been observed since the early 1900’s – a time of great expansion and turbulence in the industrialized world that saw booming population growth and the rise of radical ideologies. The story of women’s struggle for…
~ Dhanashree Padave, Sanjana Ramani, Deepa Soman The Lover is the first archetype of the mature masculine. The Lover is the archetype of youthful idealism and excitement and is usually the first archetype to develop in a man. The word “lover” evokes images of romance and sex. There are many dimensions to the Lover – love for family, for friends, for God, and for life itself, and the Lover archetype…
The Creator Archetype ~ Debolina Roy, Sanjana Ramani, Deepa Soman If it can be imagined, it can be created is the motto of the Creator. This Jungian archetype is driven by the need to see dreams become reality, while providing structure to the world. These are the great architects, the artists, the scientists, the gods and goddesses. Their mind is always questioning, tinkering, and entertaining new theorems. Ingenuity is their…
The Explorer archetype is one of the three Jungian archetype that yearns for paradise. The motto here is “Don’t fence me in”. The core desire of this archetype is the freedom to find out who you are through exploring the world so they can experience a better, more authentic and more fulfilling life by journeying, seeking out and experiencing new things and escaping boredom. One of the greatest talents of…