Win Innovation Workshop Guide

~ Deepa & Milind Soman We ran a workshop on the 4th and 5th of June. It was below par? The client gave us a ‘very good’/ ‘excellent’ rating but it still didn’t feel like a ‘win’. We have seen better workshops with more energy and bigger ideas. When we prepared a mind-map of 4 similar innovation workshops, we noticed themes that make for a successful innovation workshop. This workshop…

June 13, 2018
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Sticky Diamond

May 19, 2018

The invite: ‘You run innovation workshops, Deepa? Have you worked for ….? Call … He is our client and a wonderful person. They want to run an innovation workshop.’, texts my client-friend Zia. I have just boarded the flight to Sydney and my heart skips a beat. Its a client I’ve been eyeing since I fell in love with their advertising. My mind does a quick back flip and a few…

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Light the Start-ups

March 19, 2018

‘I want you to mentor our food start-up‘ said Madeeha, who had interned with us at Lumière. This hotel management graduate interned with us for two months before she went to Singapore to get a degree in finance management. We spent time with Madeeha, helping her think through her start-up idea. We gave her a business plan format and then helped her with details. We met with her distribution partner…

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A Case for Consumer-Centric Growth

Prelude: The phone rings a couple of times. The founder CEO of a leading fashion accessories brand comes on the line. We had undertaken a small qualitative research project two years ago. The study objective was to understand usage and purchase habits in the category. The research design was five focus groups in two metro cities. In the report we identified four consumer profiles. After the research, the client wanted…

October 17, 2017
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