Light the Start-ups

‘I want you to mentor our food start-up‘ said Madeeha, who had interned with us at Lumière. This hotel management graduate interned with us for two months before she went to Singapore to get a degree in finance management. We spent time with Madeeha, helping her think through her start-up idea. We gave her a business plan format and then helped her with details. We met with her distribution partner…

March 19, 2018

A Case for Consumer-Centric Growth

Prelude: The phone rings a couple of times. The founder CEO of a leading fashion accessories brand comes on the line. We had undertaken a small qualitative research project two years ago. The study objective was to understand usage and purchase habits in the category. The research design was five focus groups in two metro cities. In the report we identified four consumer profiles. After the research, the client wanted…

October 17, 2017