Light the Start-ups

‘I want you to mentor our food start-up‘ said Madeeha, who had interned with us at Lumière. This hotel management graduate interned with us for two months before she went to Singapore to get a degree in finance management. We spent time with Madeeha, helping her think through her start-up idea. We gave her a business plan format and then helped her with details. We met with her distribution partner…

March 19, 2018

The Lover Archetype

March 3, 2018

~ Dhanashree Padave, Sanjana Ramani, Deepa Soman The Lover is the first archetype of the mature masculine. The Lover is the archetype of youthful idealism and excitement and is usually the first archetype to develop in a man. The word “lover” evokes images of romance and sex. There are many dimensions to the Lover – love for family, for friends, for God, and for life itself, and the Lover archetype…


The Everyman/ Regular Guy Archetype

January 19, 2018

The Everyman/ Regular Guy Archetype By Nitinder Dutt and Deepa Soman “Let every man be respected as an individual and no man idolised” – Albert Einstein The theory of archetypes was introduced by Swiss psychologist Carl Gustav Jung. He believed that universal, mystic characters – archetypes – reside within the unconscious minds of people all over the world. Archetypes represent the fundamental human motifs of our experience as we evolved,…


Type ‘Happy New Year’

Happy New Year! ‘You will receive a package from Sevantika. Has it arrived already?’ reads an SMS from Ankeet, a client-friend. Sevantika is his boss. ‘Thanks Ankeet. Am on vacation and in office on 1st Jan. Will inform my office and message to thank’ I type. 1st January is a holiday but I go to office for a few hours. The package is sitting at my desk. Wrapped in thick paper,…

January 1, 2018