Win Innovation Workshop Guide

~ Deepa & Milind Soman We ran a workshop on the 4th and 5th of June. It was below par? The client gave us a ‘very good’/ ‘excellent’ rating but it still didn’t feel like a ‘win’. We have seen better workshops with more energy and bigger ideas. When we prepared a mind-map of 4 similar innovation workshops, we noticed themes that make for a successful innovation workshop. This workshop…

June 13, 2018
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Gracious Sharing

May 26, 2018

We are at the 24-hour restaurant at the Royal Singi Hotel, Kathmandu. This is my third time at the hotel, and twice in the past two weeks. The hotel staff greets us warmly with a ‘welcome back’. Since the workshop venue is on the 7th floor of the hotel, some of the staff interact with us and some curiously watch us engage with team building activities. We know them by…

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Defining the “Who”

~ Smita Arora, Sanjana Ramani, Deepa Soman A particular group of people that is identified as the intended recipient of an advertisement, product, or campaign is called target group or audience. A target group is a particular group of people that a product or service is intended to reach.  It becomes a crucial part of market research as the decisions are based on the findings of the study. Meeting the right target audience…

April 20, 2018
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Light the Start-ups

March 19, 2018

‘I want you to mentor our food start-up‘ said Madeeha, who had interned with us at Lumière. This hotel management graduate interned with us for two months before she went to Singapore to get a degree in finance management. We spent time with Madeeha, helping her think through her start-up idea. We gave her a business plan format and then helped her with details. We met with her distribution partner…

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The Lover Archetype

March 3, 2018

~ Dhanashree Padave, Sanjana Ramani, Deepa Soman The Lover is the first archetype of the mature masculine. The Lover is the archetype of youthful idealism and excitement and is usually the first archetype to develop in a man. The word “lover” evokes images of romance and sex. There are many dimensions to the Lover – love for family, for friends, for God, and for life itself, and the Lover archetype…

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The Everyman/ Regular Guy Archetype

January 19, 2018

The Everyman/ Regular Guy Archetype By Nitinder Dutt and Deepa Soman “Let every man be respected as an individual and no man idolised” – Albert Einstein The theory of archetypes was introduced by Swiss psychologist Carl Gustav Jung. He believed that universal, mystic characters – archetypes – reside within the unconscious minds of people all over the world. Archetypes represent the fundamental human motifs of our experience as we evolved,…

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Type ‘Happy New Year’

Happy New Year! ‘You will receive a package from Sevantika. Has it arrived already?’ reads an SMS from Ankeet, a client-friend. Sevantika is his boss. ‘Thanks Ankeet. Am on vacation and in office on 1st Jan. Will inform my office and message to thank’ I type. 1st January is a holiday but I go to office for a few hours. The package is sitting at my desk. Wrapped in thick paper,…

January 1, 2018
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