The Lover Archetype

~ Dhanashree Padave, Sanjana Ramani, Deepa Soman The Lover is the first archetype of the mature masculine. The Lover is the archetype of youthful idealism and excitement and is usually the first archetype to develop in a man. The word “lover” evokes images of romance and sex. There are many dimensions to the Lover – love for family, for friends, for God, and for life itself, and the Lover archetype…

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The Creator Archetype

The Creator Archetype ~ Debolina Roy, Sanjana Ramani, Deepa Soman If it can be imagined, it can be created is the motto of the Creator. This Jungian archetype is driven by the need to see dreams become reality, while providing structure to the world. These are the great architects, the artists, the scientists, the gods and goddesses. Their mind is always questioning, tinkering, and entertaining new theorems. Ingenuity is their…

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The Explorer Archetype

The Explorer archetype is one of the three Jungian archetype that yearns for paradise. The motto here is “Don’t fence me in”. The core desire of this archetype is the freedom to find out who you are through exploring the world so they can experience a better, more authentic and more fulfilling life by journeying, seeking out and experiencing new things and escaping boredom. One of the greatest talents of…

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The Caregiver Archetype

~Tanvee Dixit, Sanjana Ramani, Deepa Soman The Caregiver archetype is another one of the types of archetypes developed by Carl Jung in his theory of the human psyche. Like the Ruler archetype, the Caregiver is also here to provide structure to the world but through service not control. The goal is to help others and the strategy to doing things for others, service, focus attention on other people, not yourself….

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The Ruler Archetype

~Aparna Khadilkar, Sanjana Ramani, Deepa Soman The term archetype has its origins in ancient Greek. Its rooted from the word “archein” which means original or old and typos which means “pattern, model or type”. The psychologist, Carl Jung, used the concept of archetype in his theory of the human psyche. He developed twelve primary types that symbolize basic human motivations and each type has its own set of values, meanings…

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The Everyman/ Regular Guy Archetype

The Everyman/ Regular Guy Archetype By Nitinder Dutt and Deepa Soman “Let every man be respected as an individual and no man idolised” – Albert Einstein The theory of archetypes was introduced by Swiss psychologist Carl Gustav Jung. He believed that universal, mystic characters – archetypes – reside within the unconscious minds of people all over the world. Archetypes represent the fundamental human motifs of our experience as we evolved,…

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The Sage Archetype

-Pallavi Salvi To know is to grow. Eagerness to know, seek information, understand, imbibe, inculcate and then pass-on, teach, explain, share – Here is a Sage personality; methodical and objective. An unquenchable thirst to know more; they have time, history and proven strategies on their side. A constant desire to discover the truth, they use intelligence and analysis to understand the world. Their strategy is to seek out information and…

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The Hero Archetype

~Sukhdeep Papriwal, Deepa Soman Carl Jung understood archetypes as universal, archaic patterns and images that derive from the collective unconscious and are the psychic counterpart of instinct. They are inherited potentials which are actualized when they enter consciousness as images or manifest in behaviour on interaction with the outside world Archetype characters have stayed with us for a reason. They embody something we as a society want or need or think. Every Archetype addresses…

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Type ‘Happy New Year’

Happy New Year! ‘You will receive a package from Sevantika. Has it arrived already?’ reads an SMS from Ankeet, a client-friend. Sevantika is his boss. ‘Thanks Ankeet. Am on vacation and in office on 1st Jan. Will inform my office and message to thank’ I type. 1st January is a holiday but I go to office for a few hours. The package is sitting at my desk. Wrapped in thick paper,…

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Frozen Foods in India

Frozen foods exist in a plethora of cuisines and cater to an enormous portion of the market. Whether as the value-added French fries, samosas, spring rolls, or chicken nuggets, they are an efficient, delicious, and time-saving option compared to fresh produce.  In 1924, Clarence Birdseye, a former fur trader discovered that fish that were consumed after preservation, months after when they were caught, tasted as good as when they were…

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