Identifying Learning Needs

Lumière undertook a unique project for an MNC in September 2006, wherein we worked closely with a reputed management institute to put together a syllabus for key distributors in the 4 zones. The objective was to enhance skill sets of distributors with the objective of achieving greater business growth in the future Lumière conducted focus groups among the distributors across the four regions. The research tool N-Light IdeaCon® was utilized…

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Education: Evaluating a Growth Opportunity

There is a growing demand in India for higher secondary schools offering quality International education at affordable price. Today parents are looking for a new system of education which is more interesting and less stressful. The IB Diploma has earned universal reputation for rigorous assessment, giving students access to the top colleges and universities in India and the world. It is believed that IB programme is more practical and application-based….

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Ad Testing of a Milk Food Drink

A study was conducted on behalf of an FMCG major for testing various ad scripts for re-launching a brand of milk food drink (MFD) under a new name. The objective of the research was to give a qualitative understanding of the most compelling advertisement. The task was to compare comprehension levels and key take out of the main message for each situation. The research methodology was a combination of in-depth…

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Needlework

The tak-tak-tak-tak rhythmic sewing machine pedal sounds, the hum and whirr of the pedal and motor in the second bedroom of my parents’ Andheri apartment is a familiar ‘come-home’ sound. The room is in the far end of the flat, west-facing, light and airy.  Cross-ventilated with two windows, and in my parents’ classic generous style, it is my grandparent’s bedroom. The room is fitted with two Godrej cupboards, a ‘mandir’,…

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Lumiere turned 17 on September 15th 2013. Charted the strategic journey for the next 4 years.

Lumière turned seventeen today, a magic number! ‘The Sound of Music’ had ‘you are 17 going on 18…older and wiser… and I’ll depend on you…’ Seventeen is about being responsible and getting ready to take bigger challenges. A year short of becoming an adult, ‘moving out’… It’s about exploring the world, charting new paths, taking new challenges, our values as strong anchor. We push onward with some nervous excitement… Milind…

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Mommy Coach

Beena has gone back to work and she is lucky to have her mother and mother-in-law both help with baby-sitting her baby. Diya lives with her in laws and delivered twin boys. Her older son is three. She will eventually get back to work. Aparajita is expecting her second baby and will take a maternity break of 4 months and will get back to work. Life for these women is…

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Planning a butterfly-themed 16th birthday for Lumiere.

A friend tells me, ‘where I live is just so much concrete, and our days so harried, we has time for birds and butterflies? We do! And we must! And what does Lumiere have to do with butterflies? Why plan a butterfly-themed 16th birthday? Short-lived, flitting from flower to flower, busy, frisky, with short attention spans. The secret life of a butterfly may also involve basking, mimicking and disguises, mating and…

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Kids can cook

Yan Can Cook’ was one of the first cookery shows that the networks brought to India. Mothers and kids watched Sanjeev Kapur’s ‘Khana Khazana’. TV Cookery shows are the new reality TV. Kids watch cookery shows with mom and grand mom. They watched them excitedly try out new dishes. The new MasterChef Kids season 1 is different. It has kids as experts, catapulting interest in cooking in utterly new ways….

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Sheela Chitnis and Multiple Sclerosis

Sheela Chitnis is a sparkling jewel in my collection. A bundle of raw energy with silver hair, a stentorian voice, twinkling eyes, she is a woman with a cause. Her cause is Multiple Sclerosis, or MS as she calls it. Until I met her, I only knew two MS’ – MS Subbalaxmi, my Milind Soman, and our Milind Soman.  Vice Chairman of the Multiple Sclerosis Society of India (MSSI), Sheela…

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The 5 myths Dr. Patankar broke that have helped me lead a happier life

Dr. Nitin Patankar is a health & fitness myth-breaker. He brings fresh perspective on “right” health, for nothing according to him is either good or bad. Practical and realistic, this doctor brings a magical alchemy of logic, science, reason and ultimate good sense. I am a believer and owe 10 years of “right” health to knowing him. Not preachy, never holier-than-thou, his is a method of both, positive & preventive, sustainable good…

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