N-Light Connect®: Consumer Connect

OBJECTIVE:

Project Persone was a project to understand who the NRI customer based out of the gulf is, a special understanding of the NRI Priority Customer.

PROTOCOL:

A detailed study of the customer profile by in-depth interviews at their home . 10 such interviews were conducted.

ACTION:

  • Understanding the life of a GCC NRI –in India and abroad.
  • Detailed understanding of his banking and financial needs.
  • Mapping his needs to the different emerging profiles and hence developing relevant communication insights.

Posted by Deepa Soman

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