Win Innovation Workshop Guide

~ Deepa & Milind Soman We ran a workshop on the 4th and 5th of June. It was below par? The client gave us a ‘very good’/ ‘excellent’ rating but it still didn’t feel like a ‘win’. We have seen better workshops with more energy and bigger ideas. When we prepared a mind-map of 4 similar innovation workshops, we noticed themes that make for a successful innovation workshop. This workshop…

June 13, 2018
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Defining the “Who”

~ Smita Arora, Sanjana Ramani, Deepa Soman A particular group of people that is identified as the intended recipient of an advertisement, product, or campaign is called target group or audience. A target group is a particular group of people that a product or service is intended to reach.  It becomes a crucial part of market research as the decisions are based on the findings of the study. Meeting the right target audience…

April 20, 2018
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Best Practice in Stimulus Usage in Qual Research

~ Aparna Khadilkar, Tanvee Dixit, Deepa Soman Stimulus is something that evokes response viz., action or exertion or quickens action, feeling, thought. Stimuli in research are any materials or items used as an aid along with discussion guide to gain responses that allow that extra layer of understanding, including emotional drivers, unconscious behaviors’ and the otherwise unsaid. It is a key element in both qualitative & quantitative studies to get…

April 13, 2018
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Back to Work Internship

March 31, 2018

‘After our meeting, I want another half an hour to talk about something personal’, said Damayanti on the call. Damayanti told me of her sister-in-law, Anandi, a stay-at-home mom for 18 years. ‘Take a look at the CV. I really want her to meet you. She is depressed. My husband and I want her to get out of the house and do something’. Anandi’s CV showed that she was a creative…

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Light the Start-ups

March 19, 2018

‘I want you to mentor our food start-up‘ said Madeeha, who had interned with us at Lumière. This hotel management graduate interned with us for two months before she went to Singapore to get a degree in finance management. We spent time with Madeeha, helping her think through her start-up idea. We gave her a business plan format and then helped her with details. We met with her distribution partner…

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The Lover Archetype

March 3, 2018

~ Dhanashree Padave, Sanjana Ramani, Deepa Soman The Lover is the first archetype of the mature masculine. The Lover is the archetype of youthful idealism and excitement and is usually the first archetype to develop in a man. The word “lover” evokes images of romance and sex. There are many dimensions to the Lover – love for family, for friends, for God, and for life itself, and the Lover archetype…

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The Creator Archetype

February 23, 2018

The Creator Archetype ~ Debolina Roy, Sanjana Ramani, Deepa Soman If it can be imagined, it can be created is the motto of the Creator. This Jungian archetype is driven by the need to see dreams become reality, while providing structure to the world. These are the great architects, the artists, the scientists, the gods and goddesses. Their mind is always questioning, tinkering, and entertaining new theorems. Ingenuity is their…

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The Explorer Archetype

February 9, 2018

The Explorer archetype is one of the three Jungian archetype that yearns for paradise. The motto here is “Don’t fence me in”. The core desire of this archetype is the freedom to find out who you are through exploring the world so they can experience a better, more authentic and more fulfilling life by journeying, seeking out and experiencing new things and escaping boredom. One of the greatest talents of…

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The Caregiver Archetype

~Tanvee Dixit, Sanjana Ramani, Deepa Soman The Caregiver archetype is another one of the types of archetypes developed by Carl Jung in his theory of the human psyche. Like the Ruler archetype, the Caregiver is also here to provide structure to the world but through service not control. The goal is to help others and the strategy to doing things for others, service, focus attention on other people, not yourself….

February 3, 2018
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The Ruler Archetype

January 26, 2018

~Aparna Khadilkar, Sanjana Ramani, Deepa Soman The term archetype has its origins in ancient Greek. Its rooted from the word “archein” which means original or old and typos which means “pattern, model or type”. The psychologist, Carl Jung, used the concept of archetype in his theory of the human psyche. He developed twelve primary types that symbolize basic human motivations and each type has its own set of values, meanings…

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