Identifying Learning Needs

Lumière undertook a unique project for an MNC in September 2006, wherein we worked closely with a reputed management institute to put together a syllabus for key distributors in the 4 zones. The objective was to enhance skill sets of distributors with the objective of achieving greater business growth in the future Lumière conducted focus groups among the distributors across the four regions. The research tool N-Light© IdeaCon was utilized…

September 6, 2017
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Education: Evaluating a Growth Opportunity

There is a growing demand in India for higher secondary schools offering quality International education at affordable price. Today parents are looking for a new system of education which is more interesting and less stressful. The IB Diploma has earned universal reputation for rigorous assessment, giving students access to the top colleges and universities in India and the world. It is believed that IB programme is more practical and application-based….

September 6, 2017
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Ad Testing of a Milk Food Drink

A study was conducted on behalf of an FMCG major for testing various ad scripts for re-launching a brand of milk food drink (MFD) under a new name. The objective of the research was to give a qualitative understanding of the most compelling advertisement. The task was to compare comprehension levels and key take out of the main message for each situation. The research methodology was a combination of in-depth…

September 6, 2017
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