A Case for Consumer-Centric Growth

Prelude: The phone rings a couple of times. The founder CEO of a leading fashion accessories brand comes on the line. We had undertaken a small qualitative research project two years ago. The study objective was to understand usage and purchase habits in the category. The research design was five focus groups in two metro cities. In the report we identified four consumer profiles. After the research, the client wanted…

October 17, 2017
Read More >>

Work Work Balance

We are at a three-day workshop with the client, a large company, spending long hours with their successful young leaders. Our day begins at 8:30 am over breakfast and closes at 7:00 pm. A few of the managers are already at their table in the conference room. Deeply engrossed into their mails or poring over documents. Some are on the phone over lunch and a few of them are doing…

October 11, 2017
Read More >>

From Strength to Strength

Leadership coaching and mentoring is one of the many passions Deepa and Milind share. The sheer joy in helping people ‘be more’ drives us. There is a thrill in watching people fly effortlessly. Deepa discovered Neuroleadership through David Rock’s body of work through the Leadership Coaching course she attended at IIM Bangalore in early 2016. ‘Your Brain At Work’, ‘Quiet Leadership’ were powerful when we started studying and applying this…

October 9, 2017
Read More >>

N-Light© Connect: Consumer Connect

OBJECTIVE: Project Persone was a project to understand who the NRI customer based out of the gulf is, a special understanding of the NRI Priority Customer. PROTOCOL: A detailed study of the customer profile by in-depth interviews at their home . 10 such interviews were conducted. ACTION: Understanding the life of a GCC NRI –in India and abroad. Detailed understanding of his banking and financial needs. Mapping his needs to…

September 9, 2017
Read More >>

Study on Attitudes towards Online Advertising

Lumière undertook an interesting study for an Online Service Provider, which sought to understand how Indian businesses perceive online advertising. It studies their attitudes towards online advertising and looks into how aware of ‘search marketing’ Indian businesses are. The study reveals that perceptions of online advertising differ according to the size and type of a business. The need for online advertising depends mainly on a few parameters, viz., the objective…

September 6, 2017
Read More >>

Brand Perception Study – Sept 2006

A study was conducted in Aug- Sept 2006 to understand triggers and barriers for the prescription of an Rx brand of medication. The study helped to arrive at product format preferences and key reasons for preference, with the intent of exploring likely brand extension opportunities. A one on one in-depth interview was conducted among doctors who regularly used the product format as well as among non prescribers of the format…

September 6, 2017
Read More >>

Understanding TV Viewing Behavior

A popular television network engaged Lumière to understand television-viewing behavior among groups of young and older women in April 2007. The channel hoped to gain access to viewer attitudes towards its longstanding programmes, to its newer offerings, and to those of other networks as an outcome of this study. The team at Lumière used a combination of N-Light© Behaviour and N-Light© Connect to conduct a dipstick research and ascertain attitudes of viewers…

September 6, 2017
Read More >>

In store Observation study

Lumière took on a study for a client who wanted to identify need gaps in its store observation exercises. The study revolved around understanding the diverse experience levels of the client team and their familiarity with ‘observations’ as a process. The study attempted to make the client team comfortable with the observation process, in order to make it a ‘way of life’. It enabled each manager to experience the value…

September 6, 2017
Read More >>

A Study on Soups

A study was conducted by the foods category of a MNC in April 2007 to understand reactions towards the various soup options developed by its R&D team. The study was conducted in various stages involving one-on-one interviews and group discussions among children & youth using the technique of N-Light© ChronoTest. Soup options were evaluated to understand preferences towards the base soup and also understand responses and preferences of various ingredients & inclusions…

September 6, 2017
Read More >>

Identifying Learning Needs

Lumière undertook a unique project for an MNC in September 2006, wherein we worked closely with a reputed management institute to put together a syllabus for key distributors in the 4 zones. The objective was to enhance skill sets of distributors with the objective of achieving greater business growth in the future Lumière conducted focus groups among the distributors across the four regions. The research tool N-Light© IdeaCon was utilized…

September 6, 2017
Read More >>