We met Dr. Nitin Patankar, a physician who specializes in obesity management on Saturday, 14th March '09. This meeting is the first of the learning sessions we are keen to have with this expert. My colleague, Smita Arora and I met Dr. Patankar in his exceedingly busy consulting chamber in a central Mumbai suburb, Mulund, on Saturday afternoon. Dr. Patankar's business card has two interesting phrases, "body composition management" and "therapeutic lifestyle modification" and his website is obesityindia@yahoo.co.in. We are impressed with this expert who is taking head on strongly yet wrongly held perceptions about weight, weight gain, optimal weight. He is building advocacy by making 'health prospects' see the gap between an optimal vs. a sub-optimal and dangerous lifestyles. Dr. Nitin Patankar is working on a very interesting module of 25 stories patterning the "Vikram Vetal" series. The ghost (Vetal) tells King Vikram a story and asks a question at the very end on its moral, with a threat that a wrong answer will mean the king paying with his life. In the same mode, Dr. Patankar will tell 25 weightloss stories each with a moral based on the trigger to adopting and practicing lifestyle modification. We would like to collaborate with Dr. Patankar in his mission to create a multiplier in the awareness building. We would like Lumiere clients and prospects to study this exploding opportunity and create products and services around this health and wellness trend. Here is the first our articles on women and health.
Alchemy_28Feb09.doc (25.50 kb)